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Nonetheless, the amount of air time being devoted to "Jasper" is much greater than the film might have received had it aired on, say, another big media outlet, such as NBC, CBS, or even ABC, which was offered the project before "P.O.V." picked it up.
"Nightline" passed on taking the show outright because, at 90 minutes, it was too big a project. But Bettag remained interested in some kind of joint venture even after "P.O.V." acquired the film. "This documentary is one of the best things I've seen done," Bettag said. "It's something we believe every American ought to see," which is why ABC is devoting so much time to the story.
When Cara Mertes, executive director of "P.O.V.," heard about the film, she thought, "It was a fantastic idea, but are they going to be able to do it? Will they be able to combine both perspectives and still create a single film? It's tough when there's only one person trying to construct a narrative and even harder when you're trying to mesh two narratives and keep the process going.
"They've done an outstanding job of it," she said, after what the filmmakers have acknowledged was a stressful process that at times tested their friendship.
Moreover, Mertes said, the film fit with the "P.O.V." mandate, which is to find films "that are springboards for discussion about contemporary issues," a discussion that "Nightline" and "Oprah" are helping provide. Mertes has been working with both programs for seven months putting this week together.
Despite the attention paid to "Jasper," Mertes said, independent filmmakers still have only limited broadcast access. "It's a rare producer who works with any of these commercial media outlets. Nobody is acquiring these films except PBS." With cable entities consolidating, she said, "there are fewer people to go talk to, and when you do get a commission, it's for less money and it's much more formulaic."
As for the attention, "it only looks like a lot because it never happens," she said. "I wish this happened for all of our shows."
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